Friday, March 20, 2009

What business are you in?

You may be surprised at your answer when you stop to think about it. I know that the knee-jerk answer is "real estate," but I beg to differ. No matter what industry you are a part of you can't get around the fact that you have to deal with people. So if you think you are in the real estate business, think again!

You see, people are infinitely more exciting than properties. They have issues and concerns that change daily. The needs of our clients and colleagues makes real estate a fascinating industry. There are so many techniques, properties, challenges and opportunities that it is an extremely dynamic industry.

If this wasn't an exciting enough industry, with all of the ups and downs and government bail-outs and regulations, it becomes thrilling when you throw the human element into it. There are no two scenarios that are exactly the same. Just when you think you have seen it all, you get thrown a curve ball that mucks-up a deal or at least throws a wrench in it.

If you take the human element out of our great industry, it begins to feel like a commodity...that is to say...BORING! Nope, I don't care what anyone else says, this is a people business in all of its gory and glory, but I wouldn't have it any other way.

I could be wrong though...I often am...Let me know your thoughts.


Robert D. Cass

http://www.LocalRealEstateDeals.com

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