We must be out of our minds! We started our real estate investor media group (Local Real Estate Deals) as the market was tumbling. The problem is that too many people quit before they begin. We conducted due diligence and the numbers looked reasonable, so we committed. That’s all there is to it. Ok, so the market tanked…you can’t go into your five year plan and quit after the first quarter because things aren’t going according to your plan. So, almost two years ago we started going down a path and have created www.LocalRealEstateDeals.com then we launched our Magazine, now we are launching our social media campaign, then our DotTV station…whooda thunk it?! We are still in the game and gaining ground…this is absolutely crazy! We may even be ahead of our 5 year plan at this point…I am too busy to check, but I will get back to you on that.
The market is doing some funky things so it is always interesting to hear the response from someone when I tell them that we are in real estate media…the responses are typically something along the lines of “wow, tough time to be in the real estate industry, bad timing huh?” to which I reply that there couldn’t be a better time to be in the real estate market! In fact we are doing the opposite of what the masses are doing. Rather than running from the industry, we are embracing it! I always worry about the collective wisdom of the masses. That’s why I observe it and run as fast I can in the other direction. We know where we are going and the path is clear, we are telling you where we are going so don’t be surprised when we get there…This is good stuff! The team, the product, the story…It doesn’t get any better than this! It is too easy to make money in a bull market, look for real innovators and leaders to be profitable during a bear market…keep an eye out for us, we are feeling a little bullish lately!
While some may see this as a down economy and down market, we are making lemonade, and you know what? It aint bad, you oughta try some!
Rob Cass,
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