Friday, May 15, 2009

Technology for the Sake of Technology

Who doesn't love technology? After all, many of us grew up watching cartoons like the Jetsons where every episode would show us what the future was going to be like...well, it hasn't happened exactly like that, but as a culture, we are still fascinated with technology.

While the technowizards are creating new technology, it is the marketing wizards who figure out how to apply that technology and that is where the real magic happens. You see, technology for the sake of technology is very James Bond, in that it doesn't have a real practical use in the real world. In order for technology to gain a foothold in the market it needs to have a practical application and solve a problem.

There are too many technologies out there that don't solve any problems and do not have a practical application. While the technology is very cool, what good is it if it doesn't make our lives easier or make us more effective?

Technology has to stand the test of time before I can adopt it. A year doesn't sound like a long time unless you are dealing with technology. The fact is that I don't pay much attention to anything that hasn't been out for at least a year. If it is still around after that, I will check it out which is nice because by that time the price is usually half of what it was when it came out. By that time there will have been enough upgrades to the software that the bugs would hopefully be worked out. Not only that, in a year, people and companies would have put the product throught the rigors of the real world and would have found interesting partnerships and applications. Oh yes, a year is a long time in the big scheme of things.

Beyond the product itself, you need to have a good grasp on the ten thousand foot view as well. If you are keeping an eye on the general feelings of a particular market place, you will be able to spot a really useful technology before the masses understand the applications. Don't feel inhibited to embrace new technology to see if it works and to meddle with it...If you do that, just don't jump off the deep end and make it a part of every aspect of your life until you see it in action. It is easy to be swept off your feet by new technology, but it has to make sense.

One of the things I look for when I am considering new technology is how well it fits into my current suite of technology and how well it integrates. This could be anything from an i-phone to twitter. If it doesn't mesh with what I am working with, then it doesn't make sense. Technology should not create problems, it should relieve problems. I know that isn't always the case, but my point is that it should certainly create less problems than it solves.

To that end, embrace technology by all means, just know that all technology is not necessarily worth embracing. If it can help increase your bottom line, then it is definitely worth looking into.

Happy Investing.

Rob

http://www.LocalRealEstateDeals.com

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